Love the problem, not the solution
Some illustrations I made for the website
When we looked at traditional marketing automation tools, we were seeing only email-centric products.
For years, marketing tactics had been consolidating around the same playbooks. Everyone sent out the same emails and automated the same drip sequences.
That was a lot of same to a lot of people.
Modern marketing teams were starting to think of marketing as being served by a constellation of independent microservices (similar to Software development) that were extremely optimized for change and that could quickly evolve along the way.
That's why we wanted to build PlainFlow.